From BBC.ComIn a world obsessed with cheap, mass-produced products, Levere – a long-time cycling aficionado and the founder of Erba Cycles – produces handmade bikes that are as stylish as they are eco-friendly. He is one of a handful of bamboo believers in the US, Europe and Asia working to establish a beachhead for the Next Big Thing in biking.
“I look at a brand like Tesla and like to think of myself in the same way,” says Levere, who graduated from the Worcester Polytechnic Institute, also in Massachusetts, with a degree in structural engineering. “Tesla makes a beautiful car that’s more environmentally conscious and offers great performance. I’m building a miniscule version of that.”